A Legacy and Tradition
The legacy of Long’s Meat Market dates back to 1927, when Ernest “Butch” Long opened a butcher shop on Charnelton Street. Melvin Long worked alongside his father while attending the University of Oregon and earning a bachelor’s degree in business. The Great Depression took a toll on many local businesses however the butcher shop grew and persevered through the difficult economic times. During WWII, Melvin served in the Army Air Corp. He returned to the butcher shop after the war and took on two business partners.
Melvin, Marley Sims and Les Hettick established Long’s Meat Market in the building known as the Stanley Market, later the L&L Market and today the home to the Bier Stein. Dick Wooley joined the team as an apprentice and began a his career as a meat cutter in 1959. His son Mike started out sweeping floors and found he had a passion for the business and worked alongside his father, similar to Butch and Melvin when the shop was founded in 1927. In 1976 Dick purchased Long’s from Marley and Les. He retired in 1996 and Mike took over as owner, and manager. In the fall of 2016, new owners’ Robert and Loretta Frye took over the reins of the store.
In 1996 when Mike decided to take the opportunity to relocate the business from the L&L Market to a building with room for expansion and onsite parking, Robert made the move to help Mike, and establish Longs Meat Market as a retail anchor in the The Southtowne District in south Eugene.
It was a natural progression for Robert to aspire to become the next generation owner. With Loretta’s input they added deli-tray’s to the deli offerings, a selection of seasonal fruits and vegetables near the meat counter. Customers rave about the made-to-order sandwiches, Saturday barbecue and now the big smoker for baby back ribs and beef brisquet during the summer. Rotisserie Wednesday has a loyal following for the spit roasted farm raised natural chicken. The seating area in the back of the deli, provides customers with a place to sit and enjoy their sandwich, glass of wine, local micro-brew or cider.
Long’s Meat Market is a local legacy business, more importantly it is a business founded on principles and driven by loyal customers who appreciate customer service and quality products.
Answering to a Higher Standard. Yours.