THE LONG’S LEGACY
A HIGHER STANDARD
The legacy of Long’s Meat Market dates back to 1927, when Ernest “Butch” Long opened a butcher shop on Charnelton Street. Melvin Long worked alongside his father while attending the University of Oregon and earning a bachelor’s degree in business. The Great Depression took a toll on many local businesses. However, the butcher shop grew and persevered through the difficult economic times. During WWII, Melvin served in the Army Air Corp. He returned to the butcher shop after the war and took on two business partners.
Melvin, Marley Sims and Les Hettick established Long’s Meat Market in the building known as the Stanley Market, later the L&L Market, and today the home to the Bier Stein. Dick Wooley joined the team as an apprentice and began a his career as a meat cutter in 1959. His son Mike started out sweeping floors and found he had a passion for the business and worked alongside his father similar to Butch and Melvin when the shop was founded in 1927. In 1976 Dick purchased Long’s from Marley and Les. He retired in 1996 and Mike took over as owner and manager.
This was an interesting time for the L&L Marketplace and Mike decided to take the opportunity to relocate the business to a building with room for expansion and onsite parking. With a move to the old Chase Building at 81 E. 28th Avenue, Longs Meat Market established itself as an anchor retail business in Eugene’s Southtowne District.
The business continues to grow and flourish. With expanded deli offerings including made-to-order sandwiches, weekend barbecue and grill events during the summer. Rotisserie Wednesday has a loyal following for the spit roasted farm raised natural chicken. A new seating area has opened up in the back of the deli, and sports fans and foodies are able to enjoy a sandwich, glass of wine, local micro-brew or cider with their meal.
Long’s Meat Market is a local legacy business, more importantly it is a business founded on principles and driven by loyal customers who appreciate customer service and quality products.
Answering to a Higher Standard. Yours.